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: Blue App New Features
Enhancements and adding new features to Blue App
# UIUX Design
# Visual Design
#App Design
Project Overview
Blue Insurance is the first digital life insurer in Hong Kong, dedicated to offering simple and flexible online insurance solutions with no commission. By streamlining the insurance process, Blue aims to create a seamless experience, free from the frustrations of complicated procedures, difficult jargon, and extensive paperwork. This commitment to transparency and user-friendliness empowers customers to navigate their insurance needs with confidence.
My Role
UX/UI Design, App Design, Prototyping, Usability Testing
Project Duration
2-3 month
Tools used
Figma, Photoshop, Illustrator
My role in Blue
In my role within the Customer Experience team at Blue Insurance, I focused on creating a new purchase journey for the product team and enhancing user experiences. This involved developing new features and addressing production issues for both the Blue website and the Blue App.
Project Background
This project aims to support the new Dental insurance product and the BlueMore Marketplace by introducing new features and improving the usability of the mobile app.
Project Scope
• Add new features and streamline access to the BlueMore Marketplace
• Integrate the new Dental insurance product into the app, allowing users to make appointments directly
App Screens
Flow
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